Ybera

What could have been a setback became a catalyst. After a fire at the logistics condominium in Viana (ES) temporarily halted e-commerce operations and caused significant inventory losses, Ybera Group accelerated its expansion plan, added an extra production shift, and began operating 24 hours a day — increasing production capacity by 30%. The most tangible move in this new chapter is a R$ 60 million investment in a new manufacturing facility, also in Viana. The newly inaugurated distribution center is five times larger than the previous one, directly impacting inventory replenishment speed, the variety of available SKUs, and fulfillment efficiency for both brick-and-mortar retail and e-commerce. For logistics, sales, and customer service teams, this means fewer stockouts and faster turnaround cycles. The financial targets are equally ambitious: CEO Johnathan Alves projects 150% revenue growth in 2025, with a target of R$ 500 million — across operations already spanning more than 50 countries. The long-term vision is even bolder: reaching R$ 1 billion by 2027. One of the key engines driving this growth is Live Commerce. The Ybera Paris influencer network in Brazil already brings together 22,000 participants, and the most recent live stream surpassed 700,000 viewers, cementing its place as one of the largest digital sales events in the beauty industry. The model is already being replicated across six countries, requiring marketing, e-commerce, and customer service teams to be fully prepared for the demand spikes each live event generates. In the wake of the fire, the response from both the internal and external community was immediate: the #EuSouYbera movement mobilized the brand's 47,000 influencers across Brazil, while suppliers made inventory replenishment available at cost price. The CEO emphasized that people's commitment makes all the difference in challenging moments — a direct message about the role every employee plays in the business's resilience. To crown this milestone cycle, Ybera celebrates its 20th anniversary in 2025 with the launch of Choco Dose — a reimagining of the iconic Chocolizzi — and an official celebration on August 25th at Roxy Dinner Show, in Copacabana (RJ).