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Rodrigo Kede Lima will lead Microsoft Frontier Company, Microsoft's new global artificial intelligence division. Learn what the unit does and about the company's investments. Microsoft enters legal battle over AI use in warfare in the U.S. Microsoft's new business unit focused on the use of artificial intelligence (AI) for enterprises will be led by a Brazilian: executive Rodrigo Kede Lima. Known as Microsoft Frontier Company, the division was created, according to Microsoft, to help businesses integrate artificial intelligence into their operations and develop new applications for the corporate world. The executive began his career at IBM, then moved on to Suzano, and most recently served as president of Microsoft's operations in Asia. He now takes global command of Microsoft Frontier Company.